|Monster is the bike that has set a record throughout the
world for its art of customization. Stylists, designers,
artists, actors, singers and especially big fans from all
countries have indulged themselves throughout the years in
creating their own artwork, finding Monster as their muse.
In this context, Monster Art was born as a space to try
out innovative languages and stylistic trends with a main
theme: to celebrate and emphasize the great artistic
potential of Monster.
The Monster Art project is a constantly changing
laboratory, ready to provide the tools to explore creative
solutions and give an exquisitely artistic character to its
bike. This project has taken shape over the years into a
series of chapters. Based on the idea that the colours are
thrilling, the range of vibrant shades in 2009 were just
perfect to express any kind of personality.
The episode is called Colour Therapy. The following year
the Logomania collection, with the introduction of those
vintage graphics, became an extraordinary tribute to the
history of the Ducati brands and to their evolution over the
past fifty years.
Finally, the graphics dedicated to the official motorbike
riders of the Ducati Team 2011 take inspiration from the
livery of the Desmosedici GP11 and show the details, colours
and race numbers of Valentino Rossi and Nicky Hayden.