2013 Hyperstrada正式登陸亞太區


新車查詢:Ducati HK




Bali, 23rd August – 1st September

BALI (Indonesia), 27th August 2013 – Ducati officially launched its new Hyperstrada during an exclusive three-day launch event for Asia-Pacific media in Nusa Dua, Bali. Forty media from 12 countries around the Asia-Pacific region attended the launch, experiencing the latest creation from Ducati.

Together with the media, delegations of 30 Ducati Importers and 10 Ducati Owners Club Presidents from all over Asia had the chance to take part to the event in the astonishing location of Bali. The new Hyperstrada is a stylish mid-range tourer with everyday practicality that broadens its character of the new generation of Hypermotard. It represents a completely new dimension and is the innovative realization of a unique “cross-over” between the worlds of fun, typical of the Motard models, and the versatility and comfort which characterized Touring motorcycles.

The presence of Ducati’s top management from global headquarters and Asia-Pacific underlined the focus that Ducati has for the Asian markets with sales in the region growing strongly.  “The launch of the new Hyperstrada in Asia comes at a very exciting time for Ducati in the Asia-Pacific region,” said Cristiano Silei, Vice President of Global Sales. “Demand from the Asian markets for our motorcycles has been very strong and we expect it to continue. We will continue to introduce our latest motorcycles to our Asian customers and with enhancements that suit their needs”.

The new Hyperstrada is brand new from the ground up and introduces the new Ducati 821cc Testastretta 11° engine in a new Trellis frame equipped with top-of-the-range chassis components. The engine produces 110hp and a ride-enhancing 65.8lb-ft of torque for a performance that underlines its pure Ducati sport character.

During the second day of the launch, media had the chance to test the performance and agility of the new Hyperstrada with a 200 kilometers test ride along a special route that took in some of the most breathtaking landscape of Bali, riding from Nusa Dua to Kintamani Volcano and the historical Ubud, along the unique rice fields.

“I am really proud to launch the new Hyperstrada in Bali. It is an incredibly versatile motorcycle and opens an exciting new road to explore and releases the full potential of the thrilling Hypermotard family,” said Pierfrancesco Scalzo, Regional Asia Commercial Director. “Its reduced seat height and lightweight fits the needs of Asian riders perfectly and gives them the advantage of being comfortable and agile which is particularly important for the cities of Asia.”
The new Hyperstrada is ideal for the everyday urban commute or mid distance journey. Its narrow waistline and commanding riding position gives the rider a confidence-inspiring stance.

The new Hyperstrada also comes in the “low-version” to better suit the Asian customers’ needs.

This version has shorter front and rear suspensions, providing a low seat height of 810 mm (31.9in) This considerably enhances sure-footed confidence, especially in urban environments.

Agility is further enhanced by its lightweight with the full touring trim tipping the scale with a dry-weight of 181kg and rides on the Multistrada’s Pirelli Scorpion Trail Tires, mounted on 10-spoke, 1199 Panigale-style cast aluminium wheels.

The Hyperstrada also comes with a full touring-oriented specification from the factory and successfully combines performance with excellent ergonomics and the Ducati Safety Pack of latest generation ABS, Ducati Traction Control (DTC) and Integrated Riding Modes.

Ducati’s industry changing Riding Modes offer optimized settings appropriate to rider and environment be selecting from a choice of three preset modes – Sport, Touring and Urban. Each riding mode is preprogrammed to instantly change the engine character, ABS and DTC intervention – with the simple click of a button even while riding.

The new Hyperstrada takes the Hypermotard concept into the future with refined design and user-friendly technologies that will enhance its appeal to a wider range of riders.

With the new Hyperstrada, Ducati expands the concept of touring with a motorcycle which is able to deliver the “thrilling” riding style of the Hyper family, while delivering pure Ducati sport bike excitement.

A special thank goes to our Sponsor and Ducati Technical Partner Pirelli and to the event’s Partner Melia Resort.